Worldwide, SMS text messaging is the method preferred by the majority of communication between corporate executives. Classification in this group are American business executives. Why? Difficult to explain in view of SMS is the fastest form of communication ever invented, and also the most discreet form of electronic communication in existence. One might think that these executives to embrace the convenience and immediacy of text messages, especially after it was badly handled by the cellular telecommunications industry for years. Phones poor, poor coverage, poor services, poor and interconnection pricing have been below standard for the wireless industry since its inception. With this powerful revenue continued to build on the success of SMS text messaging is hard to ignore. In 2006 this service has generated 80 billion dollars in revenue worldwide both as total Hollywood box office, plus the total of the music industry over the total of video games, combined.

Certainly these executives do not have to add text messages to the long list of “Things My teenager can do that I can not.” All adolescents in all countries can send text messages without even looking at your phone. They do like a gymnast on a roll forward: easy. 48% of UK teenagers admit to sending text messages while talking to another person. A third of adolescents in South Korea averaged 100 txt messages per day! The Belgian study at the Catholic University of Leuwen found that more than half of adolescents regularly wake up text messages from his friends.

Now for a reality check: the average email is opened within 48 hours.

hours.

a text message is immediate. Instant. Bam! It is there on the phone, no doubt.

In 2002, the majority of executives in UK use SMS related communications work. Note, business executives in London are even more conservative than New York lawyers and investment bankers. What is missing? In 2004

SMS text messaging has become the preferred method of business communication. Ahead of the e-mail, voice mail and voice calls. SMS text messaging among business users is the preferred medium for communicating conservative uber in England! Even the Estonian government sent the agenda of the meetings via SMS. The Finnish Prime Minister greeting voice says, “Do not leave me voicemail, send a text message instead. The Singapore government has decided to all e-government will be enabled for SMS.

Voice calls are just one more option. Consider the time it takes to really connect with the person you are calling. More than half the time to call someone in jail just for voice. That person can allow his call to enter the voice mailbox to complete the planning intention of calling back. But then the meetings, a bathroom break, a bad sign, another call, her hands full of all to avoid actually happens. The real case of direct outreach and be able to talk to your counterpart is undoubtedly less than 25% and could easily be 10% of all calls.

In any case, you can send a text message that arrives immediately. Immediately the reunion where the phones are silent. Immediately, while he is talking to his competitor on the other line. He can read the message while being in another conversation. Even if that person is off the phone, the moment they arrive back, your text message arrives. No need to check voicemail. Just read a note.

There are 2.7 billion cell phone users. There are 1.8 million active users of SMS text messages. In Europe, SMS usage is over 80% per capita in the UK is 85%.

To be fair, there are many things we can not do that SMS can use email to. However, for the fastest way messaging and more urgent for business communications, you can not beat the SMS text messaging.

Moreover, there is the discretion of text. You can say things in SMS can not be said in public. SMS is private, covert and efficient. You can transmit a lot of data that is not easy to voice calls. Get a phone number, address, a reservation code. Anytime you need a pencil and paper, is actually much easier to transmit data via SMS.

SMS text messaging is the communication of the elite. Reaching the front of the line at the top of the stack, the SMS message arrives before they can retrieve voice messages. SMS is like a VIP card, the right to go in front of the line, to cut lines in front of the queue. What a privilege to their communications have been treated as the most important!

Then there is the other issue that we all have more than one but can not buy: TIME. The UK survey reveals that the MDA’s most valuable use of SMS for business executives of the IC is to manage your time. The most valuable tool for managing your time is SMS text messaging.

The Norwegians and the Irish in Europe an average of 2 messages per day. Malaysians, 4 messages per day. 10 Koreans, 12 from Singapore and the Philippines for 15 days.

Then there is the American dinosaur. Outside the U.S. today, according to the latest data from the CTIA, 42% of Americans sending text messages and text messages, averaging 0.6 per phone users across the country. This is fully in line with the UK five years ago or 8 years ago Finland. Americans need to see text as a communication tool for corporate efficiency, not just the teenager next cool thing.